How to Optimize a PPC Campaign for Your Brand

Services Jun 30, 2021 0 591 Add to Reading List

Pay-per-click (PPC) has emerged as a great tool to run successful campaigns. Numbers suggest that PPC campaigns not only contribute towards enhancing brand awareness but they also have a significant role to play in boosting sales. However, like other platforms, optimizing PPC is essential to ensure that the return on investment is high.

Here are some ways to optimize the PPC campaign for your brand:

Have a clear goal: It is best to have a measurable and tangible goal for your PPC campaign, for example, an increase in traffic to the landing page. A roadmap with an end goal allows you to direct efforts appropriately without wasting any resources.
Engaging copy: No ad is complete without a clear, concise, and attractive copy. No matter the ad format, content is always king. Hence, make sure that the content is aligned to the brand as well as the objective of the campaign. For example, if the objective is to increase traffic to the website, the call to action in the copy should be crystal clear.
Mobile-optimized campaign: We are a mobile-dominated world and it is pertinent that the PPC campaign is optimized for mobile so as to reach more audience and enhance impact.
Keyword optimization: It is recommended to comprehensively research and arrive at the most optimal keywords to make the campaign more effective. This includes choosing high-performance keywords but at the same time ensuring that there are too many keywords. Hence, avoid keyword overloading.
Consider remarketing: It is a known fact that not all who are exposed the ad will click on it. However, awareness will be generated and the target group will be familiar to the ad. Hence, consider remarketing as a tool to try and reach this audience again. Their existing awareness may encourage them to click the ad the next time they see it.
Real-time optimization: Keep a track of your campaign in real-time and make changes to further optimize it as far as possible. This is one of the biggest advantages of using the digital medium. Additionally, track what’s working for you and make it standard practice.