What Is The Importance Of Seo In Digital Marketing? | 7 Benefits Of SEO
If digital marketing is a human being, then SEO is the heart. The need for SEO in digital marketing. 53.3% of website traffic results from SEO. a huge 68% of online experiences you have result from SEO.
You will find how helpful SEO is when marketing on any search engine. You can drive 1000% more traffic on a business site or a page using SEO rather than organic social media.
Here are some well-known benefits of SEO for ranking a business and gaining traffic on your page.
1. SEO Boosts Your Business Authority
Businesses can rank higher in the SERP using SEO. When you rank your business page higher, it is considered a high authority page. By ranking higher, you can create credibility for your business which, in the long run, helps your business grow as a reliable and trustworthy one. So, it is convenient to invest in digital marketing and SEO.
2. It Is Cost-Effective
The best thing about SEO is that it is free of cost. Unlike the PPC campaign, SEO does not cost you anything but your time. The search engine crawls your site monitoring your content. It helps your customers find you organically. Once you start the best SEO practices, it becomes easier to appear in the organic search.
3. Better Competitive Advantage
When you rank your website on the top page, you will get 90% of the potential traffic on your business page. After that, things get tricky because it is tough to rank on the top page. But, thanks to your competitor who are ranking on the top page, you can analyze and outrank them.
4. SEO Helps Businesses Reach More People
Businesses can target anyone using SEO. An SEO-driven targeting is good for businesses that focus on a specific audience base. You can target any audience at a given time using SEO and attract them to your business page. Also, ranking higher in the SERP allows businesses to gain exposure from a huge base audience, eventually giving them wider reach.
5. Better Rank In Local Searches
The local searcher is more prone to conversion than other searchers online. For example, when someone is looking for a “jewelry store near me,” it is highly likely that they are willing to buy jewelry. So, if you are running a local business, you can leverage the local searchers and appear on the leads' search results, which might convert. Read more: Social Media Magazine, Search Engine Magazine, Rsl Online.
6. Better ROI Than Traditional Marketing
When you invest in SEO, you will have better ROI through digital marketing than traditional marketing. But you must try to avoid mistakes doing SEO. You might make many SEO mistakes, and a black hat is one of them. It is better to resort to white hat SEO and gain more profit from your business than traditional marketing.
7. SEO Results Are Measurable
Unlike traditional marketing, digital marketing using SEO is measurable. You cannot measure all of your traditional marketing efforts, and you have to wait for weeks or months for your result. It takes lots of manual effort. On the other hand, SEO efforts are measurable, and you can monitor and track your campaign in real-time. It is better for improving the marketing campaign.
According to current statistics, 70% of all small businesses use SEO for marketing. There are different types of SEO like blogging SEO, e-commerce SEO, and other different types of websites. It is a great way to boost your business when you are running a business online. Read more:
We hope that this article proves to be of value to you. If you have any questions regarding the same topic, you can ask questions in the comment.
Alisha Jones is an online entrepreneur by profession and a passionate blogger by heart. She is on a mission to help digital businesses grow online. She shares her journey, insights, and experiences at Smart Business Daily, Blog Stellar, and Finance Team.