Top Digital Marketing Interview Questions

Q1. What is Googlebot?

Ans. It is a kind of software used by the Google as a search bot to index a webpage.

Q2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

Q4. What is Crawling?

Ans. Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q5. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

Q6. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1. One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2. One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

Q7. What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

Q8. Define Page Rank? What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans. For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Q9. What is a landing page?

Ans. A web page which serves as the entry point for a website or a particular section of a website.

Q10. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q11. What are the two types of SEO?

Ans. On-page optimisation and off-page optimisation

Q12. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

Q13. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search

Q14. Differentiate between on-page and off-page optimisation

Ans. On-page optimisation is used to regulate the site to be optimised through page coding.
Off-page optimisation is not regulated by page coding.

Q15. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Moz, SEMRush.

Q16. What are the SEO Techniques available?

Ans. Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO

Q17. What are organic results?

Ans. Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.
It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

Q18. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Q19. What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like “Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

Q20. Tell something about Black Hat SEO?

Ans. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Q21. Name some of the few black hat techniques that one should avoid

Ans. Link farming, doorway pages, cloaking, keyword stuffing and hidden text

Q22. What to do if your website is banned by the search engines for black hat practices?

Ans. Apply for re-inclusion after rectifying the wrong doings.

Q23. What are the criteria for the uniqueness of a page?

Ans. Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Q24. What is a keyword?

Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Q25. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

Q26.What is Keyword proximity?

Ans. The distance between two keywords in a web page is known as keyword proximity.

Q27. What is keyword density?

Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100

Q28. What is a long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.
Long tail keywords are used to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank compare to single word keyword.

Q29. What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

Q30. What is DA?

Ans. Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
You can check domain authority of any website in Open Site Explorer.
This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

Q31. What is a backlink?

Ans. Any incoming links to a website or web page is known as backlink. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

Q32. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages. The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

Q33. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

• Content
• Backlinks
• RankBrain

Q34. Which tools can you use to check the number of backlinks of a site other than your own?

Ans. Backlink finder, Open Site Explorer, Backlink Watch, and Alexa

Q35. What is contextual backlink?

Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

Q36. What is an outbound link? / What is an outgoing link?

Ans. Any link on a website that links to another web page or website is known as an outbound link. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

Q37. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

Q38. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

Q39. What are Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

Q40. What are meta tags

Ans. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Q41. Name the four important meta tags in SEO and what are their character limits?

Ans.

1. Description Meta tag — 160 characters limits
2. Keyword Meta tag — 200 characters limits
3. Title Meta tag — 60 characters limits
4. Og (open graph) Tag

Q42. What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

Q43. What is Page Title? Why the Title Tag in website is valuable?

Ans. Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

Q44. What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

Q45. Differentiate between a do-follow and a no-follow link

Ans. A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.
The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A no-follow link, usually, does influence the ranking in search engine index.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
No-follow link attributes are structured in the following manner:
<a href="http://www.example.com/" rel=”nofollow”>Link text</a>

Q46. What are the common SEO mistakes?

Ans.

• Not optimising for right keywords
• Not having unique title tags and meta descriptions
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Using poorly-written content

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Q47. What is robots.txt?

Ans. robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

Q48. What is the limit of a robot.txt file?

Ans. Googlebot reads only the first 500kb present in the robots.txt file.

Q49. Which is better — Meta Robot tags or robots.txt?

Ans. Meta Robot tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

Q50. What is XML Sitemap? How is it important?

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Q51. What is HTML Sitemap?

Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

Q52. What is an anchor text?

Ans. It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Q53. What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

Q54. What is 301 redirect?

Ans. A method by which a user is redirected to new URL from old URL. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

Q55. What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

Q56. What methods would you apply for decreasing the loading time of a website?

Ans. Some methods:
•Optimise images without losing quality
•Enable browser caching
•Optimise CSS delivery

Q57. What is Sandbox Effect?

Ans. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

Q58. What is cloaking?

Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for. The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

Q59. What is Bounce Rate?

Ans. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

Q60. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

Q61. Differences between bounce rate and pogo sticking.

Ans. The difference between bounce rate and pogo sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

Q62. How to remove toxic links to a site?

Ans. First use a link checker tool to find out the toxic links to the site, then use the ‘Google Disavow’ tool to remove the link.

Q63. What are the characteristics of a 'bad links'

Ans.
I. Links with the same anchor text coming from multiple sites
II. Links from sites that are unrelated to your niche
III. Links from low traffic and low PR ( Page Rank)
IV. Links from articles directories or sites that look like link farms
V. Links from link exchanges
VI. Paid links
VII. Links from sites that are not in the Google Index
VIII. Spammy links in blog comments

Q64. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google. This disavow tools are applicable in condition like:

-

• When you get a manual action
• Webmaster won't remove the bad links to your site or charge you to remove them
• When you see links pointing to your site you do not want to be associated with
• When you are worried about negative SEO
• You see links pointing to your site you do not want to be associated with
• You saw a link bomb attack and are afraid it might hurt your site
• You are afraid someone will submit a spam report for you
• You see your ranking dropped and you think it has to do with an algorithm Google ran, example: Penguin algorithm

Q65. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are different.

Q66. What is AMP

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Q67. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:-
•Answers provided by Google
•Basic Snippets
•Featured Snippets

Q68. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

Q69. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q70. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q71. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

Q72. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

Q73. What is HTTPS/SSL Update? HTTPS/SSL is important for SEO.Why?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
https://mytasker.com
HTTPS/SSL is important because, Google is giving secure sites a ranking boost (slight).

Q74. What is a URL?

Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

Q75. What is SEO friendly URL?

Ans. SEO-friendly URLs are those having proper length and file structure. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation. Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So try to make your URLs short and simple. And always include your target keyword in your URL. For example, if your article is about Google Ranking Factors, your URL should be like this:
https://www.thedigitalsandbox.org/blog/google-ranking-factors/

Q76. What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

Q77. What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

Q78. What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q79. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.
For example, in www.thedigitalsandbox.org, thedigitalsandbox.org is the domain.

Q80. What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Q81. What is the meaning of competitive analysis?

Ans. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Q82. What will be your next steps if your SEO methods or technique does not work?

Ans. If the SEO method doesn’t work then do the following,

• First see whether it is a new project then re-check the keywords
• Then look for relevant keywords that can be helpful
• Make changes in page text, title and description
• If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

Q83. What does it mean by “repeat the search with the omitted results included”?

Ans.This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty.

Q84. What is Duplicate content?

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

Q85. What is Alexa Rank in SEO?

Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

Q86. What is Google trends?

Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.

Q87. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities. May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q88. How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q89. What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q90. Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

• Good Internal link structure
• Generation of dynamic title and description
• Dynamic XML sitemap generation

Q91. What if your website is banned by the search engines for black hat practices?

If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

Q92. What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Q93. Have you ever dealt with link penalties? How?

After identifying the link, try to remove them and disavow the one that can’t be deleted.
Dealing with link penalties includes the following steps:-
Find all the backlinks: This can be done with the help of Google Webmaster Tools.
Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q94. To increase rankings, what things should not be performed to avoid a penalty?

A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q95. What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:-
Using wrong words
Problems with redirection
Falling prey of SEO myths

Q96. Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q97. Definition of SEO Audit

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

Q98. What is Google Analytics?

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.
One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

Q99. What is goal in Google analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Q100. What is Google Webmaster Tools/Google Search Console?

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Q101. What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
•Troubleshooting webpages to improve the performance in SEO.
•Submitting pages for indexing whenever the content is changed significantly.
•Finding out the pages affected by any malware attack.

Q102. What is CTR and how to boost it?

The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
The ways to boost CTR are:
•Write Better Headline and make it interesting
•Write outstanding meta description
•Put Your Main Keyword in Your Display URL

Q103. What is funnel in Google analytics?

A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

Q104. What is referral traffic?

Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

Q105. What is content marketing?

Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

Q106. What are crawl stats?

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.

Q107. What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.
The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.

Q108. What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q109. What is Search Engine Submission?

Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.
Is search engine submission necessary?
The simple answer is: NO.
You don’t need to submit your website to search engines.
The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

Q110. What is Directory Submission?

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.
Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

Q111. What is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.
Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

Q112. What is Press Release submission?

Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.
Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

Q113. What are Classified ads?

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Q114. What is Forum Posting?

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…

Q115. What is a Business directory?

A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or through an automated online search software.

Q116. What is Social Bookmarking?

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

Q117. What is Social Networking?

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

Q118. What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

Q119. What is Guest posting?

Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting Author bio:

Q120. What is Blog commenting?

Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

Q121. Popular SEO Blogs to follow

Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

Q122. What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.
Its uses includes:
•Updating business information
•Adding photos of your business
•Connecting directly with customers
•Monitoring and responding to Google reviews
•Managing information

Q123. What is Google Search Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.

Q124. What are the latest updates in Google search algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date

Q125. What is Google Pigeon Update?

Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

Q126. What is Google Panda?

Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low quality content and penalize them if possible. Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Q127. What is Google Penguin? What is the Penguin update?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Q128. What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

Q129. What is Mobilegeddon?

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

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Q1. What is Googlebot?

Ans. It is a kind of software used by the Google as a search bot to index a webpage.

Q2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

Q4. What is Crawling?

Ans. Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q5. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

Q6. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1. One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2. One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

Q7. What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

Q8. Define Page Rank? What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans. For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Q9. What is a landing page?

Ans. A web page which serves as the entry point for a website or a particular section of a website.

Q10. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q11. What are the two types of SEO?

Ans. On-page optimisation and off-page optimisation

Q12. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

Q13. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search

Q14. Differentiate between on-page and off-page optimisation

Ans. On-page optimisation is used to regulate the site to be optimised through page coding.
Off-page optimisation is not regulated by page coding.

Q15. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Moz, SEMRush.

Q16. What are the SEO Techniques available?

Ans. Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO

Q17. What are organic results?

Ans. Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.
It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

Q18. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Q19. What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like “Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

Q20. Tell something about Black Hat SEO?

Ans. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Q21. Name some of the few black hat techniques that one should avoid

Ans. Link farming, doorway pages, cloaking, keyword stuffing and hidden text

Q22. What to do if your website is banned by the search engines for black hat practices?

Ans. Apply for re-inclusion after rectifying the wrong doings.

Q23. What are the criteria for the uniqueness of a page?

Ans. Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Q24. What is a keyword?

Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Q25. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

Q26.What is Keyword proximity?

Ans. The distance between two keywords in a web page is known as keyword proximity.

Q27. What is keyword density?

Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100

Q28. What is a long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.
Long tail keywords are used to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank compare to single word keyword.

Q29. What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

Q30. What is DA?

Ans. Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
You can check domain authority of any website in Open Site Explorer.
This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

Q31. What is a backlink?

Ans. Any incoming links to a website or web page is known as backlink. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

Q32. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages. The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

Q33. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

• Content
• Backlinks
• RankBrain

Q34. Which tools can you use to check the number of backlinks of a site other than your own?

Ans. Backlink finder, Open Site Explorer, Backlink Watch, and Alexa

Q35. What is contextual backlink?

Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

Q36. What is an outbound link? / What is an outgoing link?

Ans. Any link on a website that links to another web page or website is known as an outbound link. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

Q37. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

Q38. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

Q39. What are Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

Q40. What are meta tags

Ans. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Q41. Name the four important meta tags in SEO and what are their character limits?

Ans.

1. Description Meta tag — 160 characters limits
2. Keyword Meta tag — 200 characters limits
3. Title Meta tag — 60 characters limits
4. Og (open graph) Tag

Q42. What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

Q43. What is Page Title? Why the Title Tag in website is valuable?

Ans. Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

Q44. What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

Q45. Differentiate between a do-follow and a no-follow link

Ans. A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.
The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A no-follow link, usually, does influence the ranking in search engine index.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
No-follow link attributes are structured in the following manner:
<a href="http://www.example.com/" rel=”nofollow”>Link text</a>

Q46. What are the common SEO mistakes?

Ans.

• Not optimising for right keywords
• Not having unique title tags and meta descriptions
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Using poorly-written content

Q47. What is robots.txt?

Ans. robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

Q48. What is the limit of a robot.txt file?

Ans. Googlebot reads only the first 500kb present in the robots.txt file.

Q49. Which is better — Meta Robot tags or robots.txt?

Ans. Meta Robot tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

Q50. What is XML Sitemap? How is it important?

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Q51. What is HTML Sitemap?

Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

Q52. What is an anchor text?

Ans. It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Q53. What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

Q54. What is 301 redirect?

Ans. A method by which a user is redirected to new URL from old URL. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

Q55. What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

Q56. What methods would you apply for decreasing the loading time of a website?

Ans. Some methods:
•Optimise images without losing quality
•Enable browser caching
•Optimise CSS delivery

Q57. What is Sandbox Effect?

Ans. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

Q58. What is cloaking?

Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for. The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

Q59. What is Bounce Rate?

Ans. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

Q60. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

Q61. Differences between bounce rate and pogo sticking.

Ans. The difference between bounce rate and pogo sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

Q62. How to remove toxic links to a site?

Ans. First use a link checker tool to find out the toxic links to the site, then use the ‘Google Disavow’ tool to remove the link.

Q63. What are the characteristics of a 'bad links'

Ans.
I. Links with the same anchor text coming from multiple sites
II. Links from sites that are unrelated to your niche
III. Links from low traffic and low PR ( Page Rank)
IV. Links from articles directories or sites that look like link farms
V. Links from link exchanges
VI. Paid links
VII. Links from sites that are not in the Google Index
VIII. Spammy links in blog comments

Q64. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google. This disavow tools are applicable in condition like:

-

• When you get a manual action
• Webmaster won't remove the bad links to your site or charge you to remove them
• When you see links pointing to your site you do not want to be associated with
• When you are worried about negative SEO
• You see links pointing to your site you do not want to be associated with
• You saw a link bomb attack and are afraid it might hurt your site
• You are afraid someone will submit a spam report for you
• You see your ranking dropped and you think it has to do with an algorithm Google ran, example: Penguin algorithm

Q65. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are different.

Q66. What is AMP

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Q67. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:-
•Answers provided by Google
•Basic Snippets
•Featured Snippets

Q68. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

Q69. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q70. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q71. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

Q72. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

Q73. What is HTTPS/SSL Update? HTTPS/SSL is important for SEO.Why?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
https://mytasker.com
HTTPS/SSL is important because, Google is giving secure sites a ranking boost (slight).

Q74. What is a URL?

Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

Q75. What is SEO friendly URL?

Ans. SEO-friendly URLs are those having proper length and file structure. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation. Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So try to make your URLs short and simple. And always include your target keyword in your URL. For example, if your article is about Google Ranking Factors, your URL should be like this:
https://www.thedigitalsandbox.org/blog/google-ranking-factors/

Q76. What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

Q77. What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

Q78. What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q79. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.
For example, in www.thedigitalsandbox.org, thedigitalsandbox.org is the domain.

Q80. What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Q81. What is the meaning of competitive analysis?

Ans. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Q82. What will be your next steps if your SEO methods or technique does not work?

Ans. If the SEO method doesn’t work then do the following,

• First see whether it is a new project then re-check the keywords
• Then look for relevant keywords that can be helpful
• Make changes in page text, title and description
• If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

Q83. What does it mean by “repeat the search with the omitted results included”?

Ans.This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty.

Q84. What is Duplicate content?

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

Q85. What is Alexa Rank in SEO?

Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

Q86. What is Google trends?

Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.

Q87. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities. May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q88. How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q89. What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q90. Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

• Good Internal link structure
• Generation of dynamic title and description
• Dynamic XML sitemap generation

Q91. What if your website is banned by the search engines for black hat practices?

If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

Q92. What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Q93. Have you ever dealt with link penalties? How?

After identifying the link, try to remove them and disavow the one that can’t be deleted.
Dealing with link penalties includes the following steps:-
Find all the backlinks: This can be done with the help of Google Webmaster Tools.
Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q94. To increase rankings, what things should not be performed to avoid a penalty?

A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q95. What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:-
Using wrong words
Problems with redirection
Falling prey of SEO myths

Q96. Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q97. Definition of SEO Audit

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

Q98. What is Google Analytics?

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.
One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

Q99. What is goal in Google analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Q100. What is Google Webmaster Tools/Google Search Console?

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Q101. What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
•Troubleshooting webpages to improve the performance in SEO.
•Submitting pages for indexing whenever the content is changed significantly.
•Finding out the pages affected by any malware attack.

Q102. What is CTR and how to boost it?

The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
The ways to boost CTR are:
•Write Better Headline and make it interesting
•Write outstanding meta description
•Put Your Main Keyword in Your Display URL

Q103. What is funnel in Google analytics?

A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

Q104. What is referral traffic?

Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

Q105. What is content marketing?

Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

Q106. What are crawl stats?

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.

Q107. What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.
The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.

Q108. What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q109. What is Search Engine Submission?

Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.
Is search engine submission necessary?
The simple answer is: NO.
You don’t need to submit your website to search engines.
The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

Q110. What is Directory Submission?

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.
Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

Q111. What is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.
Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

Q112. What is Press Release submission?

Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.
Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

Q113. What are Classified ads?

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Q114. What is Forum Posting?

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…

Q115. What is a Business directory?

A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or through an automated online search software.

Q116. What is Social Bookmarking?

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

Q117. What is Social Networking?

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

Q118. What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

Q119. What is Guest posting?

Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting Author bio:

Q120. What is Blog commenting?

Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

Q121. Popular SEO Blogs to follow

Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

Q122. What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.
Its uses includes:
•Updating business information
•Adding photos of your business
•Connecting directly with customers
•Monitoring and responding to Google reviews
•Managing information

Q123. What is Google Search Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.

Q124. What are the latest updates in Google search algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date

Q125. What is Google Pigeon Update?

Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

Q126. What is Google Panda?

Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low quality content and penalize them if possible. Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Q127. What is Google Penguin? What is the Penguin update?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Q128. What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

Q129. What is Mobilegeddon?

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

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Q1. What is Googlebot?

Ans. It is a kind of software used by the Google as a search bot to index a webpage.

Q2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

Q4. What is Crawling?

Ans. Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q5. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

Q6. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1. One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2. One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

Q7. What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

Q8. Define Page Rank? What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans. For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Q9. What is a landing page?

Ans. A web page which serves as the entry point for a website or a particular section of a website.

Q10. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q11. What are the two types of SEO?

Ans. On-page optimisation and off-page optimisation

Q12. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

Q13. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search

Q14. Differentiate between on-page and off-page optimisation

Ans. On-page optimisation is used to regulate the site to be optimised through page coding.
Off-page optimisation is not regulated by page coding.

Q15. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Moz, SEMRush.

Q16. What are the SEO Techniques available?

Ans. Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO

Q17. What are organic results?

Ans. Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.
It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

Q18. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Q19. What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like “Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

Q20. Tell something about Black Hat SEO?

Ans. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Q21. Name some of the few black hat techniques that one should avoid

Ans. Link farming, doorway pages, cloaking, keyword stuffing and hidden text

Q22. What to do if your website is banned by the search engines for black hat practices?

Ans. Apply for re-inclusion after rectifying the wrong doings.

Q23. What are the criteria for the uniqueness of a page?

Ans. Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Q24. What is a keyword?

Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Q25. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

Q26.What is Keyword proximity?

Ans. The distance between two keywords in a web page is known as keyword proximity.

Q27. What is keyword density?

Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100

Q28. What is a long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.
Long tail keywords are used to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank compare to single word keyword.

Q29. What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

Q30. What is DA?

Ans. Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
You can check domain authority of any website in Open Site Explorer.
This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

Q31. What is a backlink?

Ans. Any incoming links to a website or web page is known as backlink. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

Q32. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages. The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

Q33. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

• Content
• Backlinks
• RankBrain

Q34. Which tools can you use to check the number of backlinks of a site other than your own?

Ans. Backlink finder, Open Site Explorer, Backlink Watch, and Alexa

Q35. What is contextual backlink?

Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

Q36. What is an outbound link? / What is an outgoing link?

Ans. Any link on a website that links to another web page or website is known as an outbound link. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

Q37. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

Q38. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

Q39. What are Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

Q40. What are meta tags

Ans. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Q41. Name the four important meta tags in SEO and what are their character limits?

Ans.

1. Description Meta tag — 160 characters limits
2. Keyword Meta tag — 200 characters limits
3. Title Meta tag — 60 characters limits
4. Og (open graph) Tag

Q42. What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

Q43. What is Page Title? Why the Title Tag in website is valuable?

Ans. Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

Q44. What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

Q45. Differentiate between a do-follow and a no-follow link

Ans. A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.
The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A no-follow link, usually, does influence the ranking in search engine index.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
No-follow link attributes are structured in the following manner:
<a href="http://www.example.com/" rel=”nofollow”>Link text</a>

Q46. What are the common SEO mistakes?

Ans.

• Not optimising for right keywords
• Not having unique title tags and meta descriptions
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Using poorly-written content

https://www.thedigitalsandbox.org/blog/top-digital-marketing-interview-questions.html

Q47. What is robots.txt?

Ans. robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

Q48. What is the limit of a robot.txt file?

Ans. Googlebot reads only the first 500kb present in the robots.txt file.

Q49. Which is better — Meta Robot tags or robots.txt?

Ans. Meta Robot tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

Q50. What is XML Sitemap? How is it important?

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Q51. What is HTML Sitemap?

Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

Q52. What is an anchor text?

Ans. It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Q53. What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

Q54. What is 301 redirect?

Ans. A method by which a user is redirected to new URL from old URL. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

Q55. What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

Q56. What methods would you apply for decreasing the loading time of a website?

Ans. Some methods:
•Optimise images without losing quality
•Enable browser caching
•Optimise CSS delivery

Q57. What is Sandbox Effect?

Ans. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

Q58. What is cloaking?

Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for. The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

Q59. What is Bounce Rate?

Ans. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

Q60. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

Q61. Differences between bounce rate and pogo sticking.

Ans. The difference between bounce rate and pogo sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

Q62. How to remove toxic links to a site?

Ans. First use a link checker tool to find out the toxic links to the site, then use the ‘Google Disavow’ tool to remove the link.

Q63. What are the characteristics of a 'bad links'

Ans.
I. Links with the same anchor text coming from multiple sites
II. Links from sites that are unrelated to your niche
III. Links from low traffic and low PR ( Page Rank)
IV. Links from articles directories or sites that look like link farms
V. Links from link exchanges
VI. Paid links
VII. Links from sites that are not in the Google Index
VIII. Spammy links in blog comments

Q64. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google. This disavow tools are applicable in condition like:

-

• When you get a manual action
• Webmaster won't remove the bad links to your site or charge you to remove them
• When you see links pointing to your site you do not want to be associated with
• When you are worried about negative SEO
• You see links pointing to your site you do not want to be associated with
• You saw a link bomb attack and are afraid it might hurt your site
• You are afraid someone will submit a spam report for you
• You see your ranking dropped and you think it has to do with an algorithm Google ran, example: Penguin algorithm

Q65. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are different.

Q66. What is AMP

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Q67. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:-
•Answers provided by Google
•Basic Snippets
•Featured Snippets

Q68. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

Q69. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q70. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q71. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

Q72. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

Q73. What is HTTPS/SSL Update? HTTPS/SSL is important for SEO.Why?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
https://mytasker.com
HTTPS/SSL is important because, Google is giving secure sites a ranking boost (slight).

Q74. What is a URL?

Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

Q75. What is SEO friendly URL?

Ans. SEO-friendly URLs are those having proper length and file structure. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation. Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So try to make your URLs short and simple. And always include your target keyword in your URL. For example, if your article is about Google Ranking Factors, your URL should be like this:
https://www.thedigitalsandbox.org/blog/google-ranking-factors/

Q76. What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

Q77. What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

Q78. What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q79. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.
For example, in www.thedigitalsandbox.org, thedigitalsandbox.org is the domain.

Q80. What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Q81. What is the meaning of competitive analysis?

Ans. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Q82. What will be your next steps if your SEO methods or technique does not work?

Ans. If the SEO method doesn’t work then do the following,

• First see whether it is a new project then re-check the keywords
• Then look for relevant keywords that can be helpful
• Make changes in page text, title and description
• If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

Q83. What does it mean by “repeat the search with the omitted results included”?

Ans.This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty.

Q84. What is Duplicate content?

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

Q85. What is Alexa Rank in SEO?

Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

Q86. What is Google trends?

Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.

Q87. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities. May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q88. How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q89. What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q90. Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

• Good Internal link structure
• Generation of dynamic title and description
• Dynamic XML sitemap generation

Q91. What if your website is banned by the search engines for black hat practices?

If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

Q92. What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Q93. Have you ever dealt with link penalties? How?

After identifying the link, try to remove them and disavow the one that can’t be deleted.
Dealing with link penalties includes the following steps:-
Find all the backlinks: This can be done with the help of Google Webmaster Tools.
Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q94. To increase rankings, what things should not be performed to avoid a penalty?

A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q95. What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:-
Using wrong words
Problems with redirection
Falling prey of SEO myths

Q96. Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q97. Definition of SEO Audit

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

Q98. What is Google Analytics?

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.
One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

Q99. What is goal in Google analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Q100. What is Google Webmaster Tools/Google Search Console?

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Q101. What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
•Troubleshooting webpages to improve the performance in SEO.
•Submitting pages for indexing whenever the content is changed significantly.
•Finding out the pages affected by any malware attack.

Q102. What is CTR and how to boost it?

The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
The ways to boost CTR are:
•Write Better Headline and make it interesting
•Write outstanding meta description
•Put Your Main Keyword in Your Display URL

Q103. What is funnel in Google analytics?

A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

Q104. What is referral traffic?

Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

Q105. What is content marketing?

Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

Q106. What are crawl stats?

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.

Q107. What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.
The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.

Q108. What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q109. What is Search Engine Submission?

Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.
Is search engine submission necessary?
The simple answer is: NO.
You don’t need to submit your website to search engines.
The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

Q110. What is Directory Submission?

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.
Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

Q111. What is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.
Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

Q112. What is Press Release submission?

Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.
Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

Q113. What are Classified ads?

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Q114. What is Forum Posting?

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…

Q115. What is a Business directory?

A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or through an automated online search software.

Q116. What is Social Bookmarking?

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

Q117. What is Social Networking?

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

Q118. What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

Q119. What is Guest posting?

Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting Author bio:

Q120. What is Blog commenting?

Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

Q121. Popular SEO Blogs to follow

Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

Q122. What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.
Its uses includes:
•Updating business information
•Adding photos of your business
•Connecting directly with customers
•Monitoring and responding to Google reviews
•Managing information

Q123. What is Google Search Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.

Q124. What are the latest updates in Google search algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date

Q125. What is Google Pigeon Update?

Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

Q126. What is Google Panda?

Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low quality content and penalize them if possible. Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Q127. What is Google Penguin? What is the Penguin update?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Q128. What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

Q129. What is Mobilegeddon?

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

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Q1. What is Googlebot?

Ans. It is a kind of software used by the Google as a search bot to index a webpage.

Q2. What is a Search Engine?

Ans. A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q3. Name of a few search engines.

Ans. The names of some search engines are- Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex.

Q4. What is Crawling?

Ans. Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q5. What is Indexing?

Ans. Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries, and creates index that includes specific words, or search Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

Q6. How can I see what pages are indexed in Google?

Ans. There are two ways to see if the webpages of any specific website are indexed by Google.

1. One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, clicking on the tab “Index status” would show the numbers of pages indexed by Google.
2. One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.

Q7. What is SERP?

Ans. Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

Q8. Define Page Rank? What is the difference between PR (page rank) and SERP (Search engine result page)?

Ans. For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.Page rank is calculated on the basis of quality inbound links from other website or webpages to our webpage or a website.

SERP (Search Engine Result page) is the placement of the website or web-pages which is returned by the search engine after a search query or attribute.

Q9. What is a landing page?

Ans. A web page which serves as the entry point for a website or a particular section of a website.

Q10. What is SEO & why is it so important?

Ans. In simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.
The importance of SEO starts with the desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q11. What are the two types of SEO?

Ans. On-page optimisation and off-page optimisation

Q12. What is On Page SEO?

Ans. On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines.
On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description and heading tags.

Q13. What is Off Page SEO?

Ans. Off page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page.
It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search

Q14. Differentiate between on-page and off-page optimisation

Ans. On-page optimisation is used to regulate the site to be optimised through page coding.
Off-page optimisation is not regulated by page coding.

Q15. Name of a few Popular SEO Tools

Ans. The names of a few SEO tools are Google Search Console, Google Analytics, Google Keyword Planner, Moz, SEMRush.

Q16. What are the SEO Techniques available?

Ans. Two SEO Techniques are: White Hat SEO and Black Hat SEO which is also called as Negative SEO

Q17. What are organic results?

Ans. Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.
It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.

Q18. What are paid results?

Ans. Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.

Q19. What is “Google Suggest” or “Autocomplete”?

Ans. Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop down menu. Such suggestions are a collection of the most frequently search terms over the Google search engine.
For example, as you start to type Photoshop tutorial for, you might see other popular Photoshop tutorial related searches like “Photoshop tutorial for beginners” or “Photoshop tutorial for photographers.”

Q20. Tell something about Black Hat SEO?

Ans. In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
It is the use of aggressive SEO strategies, techniques and tactics that focus only on the search engines and usually do not obey search engines guidelines.

Q21. Name some of the few black hat techniques that one should avoid

Ans. Link farming, doorway pages, cloaking, keyword stuffing and hidden text

Q22. What to do if your website is banned by the search engines for black hat practices?

Ans. Apply for re-inclusion after rectifying the wrong doings.

Q23. What are the criteria for the uniqueness of a page?

Ans. Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles and metatags.

Q24. What is a keyword?

Ans. SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Keyword means any word serving as a key. Keyword in SEO refers to the key phrases and words included in the web content which helps the users to find the specific website by entering relevant search queries over the search engines.

Q25. What is keyword frequency?

Ans. Keyword frequency is the number of times a keyword or phrase appears on a single Web page.

Q26.What is Keyword proximity?

Ans. The distance between two keywords in a web page is known as keyword proximity.

Q27. What is keyword density?

Ans. It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
Keyword density is the percentage of times a keyword or phrase appears on a web page. Keyword density can be used as a for determining whether a web page is relevant to a specified keyword or keyword phrase. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100

Q28. What is a long tail keyword?

Ans. Long tail keywords are phrases containing over 4+ words that make search results highly specific.
Long tail keywords are used to draw quality traffic to their websites rather than having random traffic, and increase their lead conversion rates.
Also, long tail keywords are easy to rank compare to single word keyword.

Q29. What are LSI keywords?

Ans. LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
Lets say, you are writing about On Page SEO. Now, search for your keyword (On page SEO) in Google and scroll down to the “Searches Related to…” area at the bottom of the page:
With the use of LSI keywords, that are linked with the main keywords in terms of relevancy, search engines can identify the semantic structure of the keywords and extract the hidden meaning of the text to bring the most appropriate results on SERPs.

Q30. What is DA?

Ans. Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale.
The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
You can check domain authority of any website in Open Site Explorer.
This metric effectively predicts the search ranking of any website in future, based on the strength of the domain authority.
Domain authority is evaluated to check the credibility of any website. Lots of high quality and relevant backlinks help to increase Domain Authority.

Q31. What is a backlink?

Ans. Any incoming links to a website or web page is known as backlink. Backlinks are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.
When Google search engine views multiple quality backlinks to a page, it considers the page to be more relevant to the search query, which helps in its indexing process and improves its organic ranking on SERPs.

Q32. Why are backlinks important in SEO?

Ans. From the perspective of SEO, there is a difference between backlinks and quality backlinks.For Google search, random backlinks do not offer any help. Google assesses the quality of the backlinks present on a webpage with the relevancy found in the content of both the web pages. The higher is the relevance between the original content and backlink content, the greater becomes the quality of the backlinks.
Quality backlinks bring more referral traffic to a website/blog, and most importantly will improve the ranking of a webpage.

Q33. What are the most important Google ranking factors?

Ans. According to Andrey Lipattsev, the Search Quality Senior Strategist at Google, the top 3 ranking factors affecting the search engine algorithm of Google are:

• Content
• Backlinks
• RankBrain

Q34. Which tools can you use to check the number of backlinks of a site other than your own?

Ans. Backlink finder, Open Site Explorer, Backlink Watch, and Alexa

Q35. What is contextual backlink?

Ans. Contextual backlinks are links to external websites that are placed within the main or primary content of a web page.
Here is an example of a contextual backlink:
Contextual backlinks are much more powerful than any other backlinks. Also, this type of backlinks are very hard to get.

Q36. What is an outbound link? / What is an outgoing link?

Ans. Any link on a website that links to another web page or website is known as an outbound link. An outbound link is a hyperlink that points at a targeted or external domain and is different from the links present on the Source domain. For example, if you provide links of other third-party web pages on your website, those would be external links to your site.
Outbound links bear great importance in SEO as they provide your web pages with more quality and value for the search engine ranking. Google search engine counts outbound links as third-party votes which improve the ranking of your web page.

Q37. What are incoming links?

Ans. Inbound Links, also known as incoming links or backlinks, refer to the hyperlinks present on a third-party web page that directs users to your web page only.
Inbound links can be based on both text and graphics. However, textual inbound links are more useful in drawing greater traffic and improving the PageRank level of any webpage.

Q38. What is internal linking?

Ans. Internal Linking is a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website.
They help search engine spiders to crawl and index all the inner pages of a website/blog easily and such links help in building information hierarchy while pushing up the link juice level in any given website and allowing the visitors to navigate the website pages properly.

Q39. What are Google Sitelinks?

Ans. Google Sitelinks are the sub-listings that will sometimes show under the first listing on the first page of Google search results.
These are hyperlinks to website sub-pages that appear under specific Google listings to help users navigate the site.
These are automatically added by Google using its algorithms. Page content, Site structure, Internal links and user behavior may be responsible for these.

Q40. What are meta tags

Ans. HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.

Q41. Name the four important meta tags in SEO and what are their character limits?

Ans.

1. Description Meta tag — 160 characters limits
2. Keyword Meta tag — 200 characters limits
3. Title Meta tag — 60 characters limits
4. Og (open graph) Tag

Q42. What are Heading tags?

Ans. In SEO, heading or header tags are used to separate the heading and sub-heading of any content from the rest of the web page. There are 6 heading tags used in SEO in a top down hierarchy.
Ranging from h1 to h6, header tags bring coherence in content along with relevancy and keyword consistency in the search results displayed on SERPs.

Q43. What is Page Title? Why the Title Tag in website is valuable?

Ans. Page title, also known as title tag, is a phrase used for describing a web page content. The title tag appears on the search result pages just above the URL (see below) and also appears at the top of a browser.
It is one of the main components of SEO as it sums up the content of any page accurately, and is generally optimized with keywords and other relevant information for drawing higher traffic.
Title tags are very essential in SEO, as it tells about the contents on that web page. Through title tags only the search engine will tell the user, what is there in the page.

Q44. What are meta descriptions?

Ans. Meta descriptions are also called HTML attributes which should provide an accurate description of any web page content. These descriptions act as preview snippets of the web pages over the SERP page.
Meta descriptions, which should ideally be within 150 characters, enhance the promotional value of the web pages, and can gain greater user click-throughs, if performed correctly.

Q45. Differentiate between a do-follow and a no-follow link

Ans. A do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A Do-Follow Link, as the name suggests, allows Google link calculator called PageRank to count all the inbound links from other web pages and websites as link points.
The higher the link juice or link points are, the greater would be the search ranking of that web page, as these links make the web page appear very relevant and popular to the Google search engines.
A no-follow link, usually, does influence the ranking in search engine index.
Nofollow links do not pass Link juice and have no impact on Google Ranking Algorithm. Dofollow link passes link juice and has an impact on Google Ranking Algorithm.
No-follow link attributes are structured in the following manner:
<a href="http://www.example.com/" rel=”nofollow”>Link text</a>

Q46. What are the common SEO mistakes?

Ans.

• Not optimising for right keywords
• Not having unique title tags and meta descriptions
• Using the same anchor text for every link
• Focusing on link quantity over link quality
• Using poorly-written content

Q47. What is robots.txt?

Ans. robots.txt, is a standard used by websites to communicate with web crawlers and other web robots.
Robots.txt is one way of telling the Search Engine Bots about the web pages on your website which you do not want them to visit.
Robots.txt is useful for preventing the indexation of the parts of any online content that website owners do not want to display.
IF you want to block all search engine robots from crawling your website, just put the follow code:
User-agent: *
Disallow: /
It is important to decide the location of Robots.txt very carefully, or else errors might occur while displaying the website.

Q48. What is the limit of a robot.txt file?

Ans. Googlebot reads only the first 500kb present in the robots.txt file.

Q49. Which is better — Meta Robot tags or robots.txt?

Ans. Meta Robot tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.

Q50. What is XML Sitemap? How is it important?

Ans. XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.

Q51. What is HTML Sitemap?

Ans. An HTML sitemap comprises of one single HTML page that bears the links of all the web pages of any specific website. This sitemap holds the foundation of all web pages of any website.
HTML sitemap contains all formatted text files and linking tags of any website. It is particularly useful when you have a large website with multiple web pages, because it helps you to improve the navigation of your website by listing all the web pages in one place in a user-friendly manner.

Q52. What is an anchor text?

Ans. It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text. These texts are often underlined and blue in color, but different colors might be given with the changes in the HTML code.
Anchor text helps users to connect to diverse data that are relevant to the source page or content. Anchor texts can be of different types such as keyword rich anchor, generic anchors, branded anchors, image anchors etc. SEO best practices dictate that anchor text should be relevant to the page you’re linking to, rather than generic text.

Q53. What is Image Alt Text?

Ans. Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
The Image Alt text is generally considered as an alternate text for an image, which provides a textual alternative to the web crawlers to index the web page bearing the image.
Properly phrased alt tags can increase the SEO ranking of your website’s images in Google images search results, as they tend to add more value to the user experience.

Q54. What is 301 redirect?

Ans. A method by which a user is redirected to new URL from old URL. 301 redirect is considered as one of the most effective ways of performing redirects on any website. When a web address has been changed permanently, it is best to use 301 redirects which will redirect all the users to the new web address.
With this redirect, the search engine passes all the values associated with the old website to the new website. Moreover, 301 redirect also pushes all the link juice to the new web address that keeps the ranking of the website unaffected.

Q55. What are 404 errors?

Ans. 404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors.
Interesting thing is, Google does not penalize any website for 404 errors. However, if the search engines consistently fail to crawl the internal links of any website, the search ranking of that website is very likely to drop with low traffic.

Q56. What methods would you apply for decreasing the loading time of a website?

Ans. Some methods:
•Optimise images without losing quality
•Enable browser caching
•Optimise CSS delivery

Q57. What is Sandbox Effect?

Ans. The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
A site is sandboxed when it is new and does not rank for the keyword phrases that are not incredibly competitive in Google.

Q58. What is cloaking?

Ans. Cloaking is a technique used to deliver the content on a Web page to a search engine in a way that is different to what the user was looking for. The purpose of cloaking is to boost a website’s search engine rank on certain keywords. Cloaking takes a user to the other sites than what he or she expects by disguising those sites’ true content.

Q59. What is Bounce Rate?

Ans. It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page.
It represents the percentage of visitors who enter the site and then leave or “bounce” rather than continuing on to view the other pages within the same site.

Q60. What is Pogo-Sticking?

Ans. Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. This means that when the searcher clicks on a link on a SERP, sees that it’s not what he/she is looking for, immediately leaves by hitting the back button.
Google doesn’t like pogo-sticking at all. The reason why is very obvious: when users repeatedly visit your page, but don’t stick around to read what you’ve written, it becomes apparent that the page doesn’t really satisfy the users.

Q61. Differences between bounce rate and pogo sticking.

Ans. The difference between bounce rate and pogo sticking is:
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question. He may have saved the URL or may come back later, but since he didn’t spend more time reading the content , the activity is considered a bounce.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result. This type of behavior is a direct result of immediate dissatisfaction in the search result. This always has a negative aspect to it.
In simple words, pogo-sticking has to do with search engine traffic, while bounce rate is tied to all traffic sources including search.

Q62. How to remove toxic links to a site?

Ans. First use a link checker tool to find out the toxic links to the site, then use the ‘Google Disavow’ tool to remove the link.

Q63. What are the characteristics of a 'bad links'

Ans.
I. Links with the same anchor text coming from multiple sites
II. Links from sites that are unrelated to your niche
III. Links from low traffic and low PR ( Page Rank)
IV. Links from articles directories or sites that look like link farms
V. Links from link exchanges
VI. Paid links
VII. Links from sites that are not in the Google Index
VIII. Spammy links in blog comments

Q64. What is Disavow tool?

Ans. Google’s link disavowal tool allows publishers to inform Google that they don’t want certain links from external sites to be considered as part of Google’s system of counting links to rank websites. So, you may ask Google to remove certain URLs or domains as a ranking factor in the indexing of your site by creating a .txt file with a list of these domains or URLs and sending it to Google. This disavow tools are applicable in condition like:

-

• When you get a manual action
• Webmaster won't remove the bad links to your site or charge you to remove them
• When you see links pointing to your site you do not want to be associated with
• When you are worried about negative SEO
• You see links pointing to your site you do not want to be associated with
• You saw a link bomb attack and are afraid it might hurt your site
• You are afraid someone will submit a spam report for you
• You see your ranking dropped and you think it has to do with an algorithm Google ran, example: Penguin algorithm

Q65. What is Canonical URL?

Ans. Canonical URLs relate to the concept of selecting the best URL for the web pages that the visitors want to see. Also, known as canonical tags, these URLs help in content syndication when multiple versions of a same page become available over the Internet. Thus, it is used to resolve issues related to content duplication.
For example, most people would consider these the same urls:
www.example.com
example.com/
www.example.com/index.html
example.com/home.asp
But technically all of these urls are different.

Q66. What is AMP

Ans. AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Q67. What is Google’s Rich Answer Box?

Ans. A rich answer is any attempt by Google to answer the searcher’s query in search results in a way not requiring a click through to a website.
Rich answers come in many forms which can be recipes, sports scores, stock graphs, calculators, sliders, text-based answers, numbered step by-step directions, maps, and much more.
The forms of rich answers:-
•Answers provided by Google
•Basic Snippets
•Featured Snippets

Q68. What are doorway pages?

Ans. Doorway Pages, also known as gateway pages, portal pages or entry pages, refer to web pages or websites that are developed for higher ranking when specific search queries are entered.
Such pages give way to multiple web pages on the SERP which lead users to the same web destination. These can also funnel the users to intermediate pages that does not hold as much importance as the final webpage. Two common forms of doorway pages are cloaking and redirecting pages.

Q69. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q70. Who are the Founders of Google?

Ans. The founders of Google are Larry Page and Sergey Brin.

Q71. In which year was Google founded?

Ans. Google was founded on 4th September, 1998.

Q72. What is World Wide Web?

Ans. The World Wide Web (WWW) or the Web, which was invented by Tim Berners-Lee in the year 1989, is an information system of internet servers containing webpages where specially formatted documents and resources, supported by Hypertext Transfer Protocol or HTTP, can be located by Uniform Resource Locators (URLs) with other hypertext links.

Q73. What is HTTPS/SSL Update? HTTPS/SSL is important for SEO.Why?

Ans. HTTPS (Hypertext Transfer Protocol Secure) is the protocol for secure communication on the World Wide Web. It prevents eavesdroppers from seeing information that visitors send or receive over the Internet.
Here is an example of HTTPS domain:
https://mytasker.com
HTTPS/SSL is important because, Google is giving secure sites a ranking boost (slight).

Q74. What is a URL?

Ans. Uniform Resource Locator or URL acts as a generic term used to specify all kinds of web addresses found on the web.
URLs provide users with ways to identify and locate resources and documents on the web. URLs contain internet protocols, IP address of the host and the domain name along with other information.

Q75. What is SEO friendly URL?

Ans. SEO-friendly URLs are those having proper length and file structure. SEO friendly URLs are used to optimize the structure and word usage in URLs so that the process of indexing a website by search engines become improved.
SEO techniques, such as putting keywords and having proper length and file structure in the URLs, help in improving website ranking and enhancing website navigation. Search engines (Google, Bing, Yahoo etc.) and users may have problems with complicated URLs. Clean and simple URL helps users and search engines to understand a page topic easily.
Google’s Matt Cutts has stated that the first 3-5 words in a URL are given more weight.
So try to make your URLs short and simple. And always include your target keyword in your URL. For example, if your article is about Google Ranking Factors, your URL should be like this:
https://www.thedigitalsandbox.org/blog/google-ranking-factors/

Q76. What is a website?

Ans. A website contains a collection of web pages or formatted documents that can be accessed over the Internet. Websites are generally identified with domain names or web addresses.
For example, if you type the web address www.mytasker.com over the internet, it would take you to the home page of the actual website.

Q77. What is a Web server?

Ans. A web server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.
For example, when you enter the URL ‘mytasker.com/blog’ over the web browser, request is sent to the web servers which bear ‘mytasker.com’ as the domain name.

Q78. What is Web Hosting?

Ans. Web hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.
There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q79. What is a Domain?

Ans. On the internet, the domain is simply a part of the network address and acts as a descriptor for websites. It includes email addresses, website addresses and addresses of Internet Protocols such as SSH, IRC and FTP.
For example, in www.thedigitalsandbox.org, thedigitalsandbox.org is the domain.

Q80. What is domain extension?

Ans. Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension to specify educational institution as the web category.

Q81. What is the meaning of competitive analysis?

Ans. Competitive analysis does the comparison, between the website I am optimizing, and the website that is ranked highly in search results. This analysis in marketing and strategic management is an assessment of the strengths and weaknesses of the current and potential competitors.
This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Q82. What will be your next steps if your SEO methods or technique does not work?

Ans. If the SEO method doesn’t work then do the following,

• First see whether it is a new project then re-check the keywords
• Then look for relevant keywords that can be helpful
• Make changes in page text, title and description
• If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue etc.

Q83. What does it mean by “repeat the search with the omitted results included”?

Ans.This means that Google considers the page to be of low quality content/ duplicate content/with an algorithmic penalty.

Q84. What is Duplicate content?

Duplicate content, as the name suggests, generally refers to the substantial parts of content within or across domains that are either identical or appreciably similar.

Q85. What is Alexa Rank in SEO?

Alexa.com is a website that ranks websites based on traffic, so in terms of SEO, moving up or down the ranks of Alexa is indicative of how effective your SEO campaign has been.
The rank is calculated using a combination of the estimated average daily unique visitors to the site and the estimated number of page views on the site over the past 3 months. The site with the highest combination of unique visitors and page views is ranked as #1.

Q86. What is Google trends?

Google Trends is a public web facility of Google Inc., that shows how often a particular search-term is entered or used to search, relative to the total search-volume across various regions and languages in the world.
The Google Trends tool uses real-time search data to help you gauge consumer search behaviors over time.
Most important of all, Google Trends shows you high-volume trending search terms in your niche.

Q87. What does it mean if nothing appears on doing search on the domain?

On doing search on your domain and if nothing appears then there are three possibilities. May be the site is banned by search engines
May be no index by search engines
Some canonical issues

Q88. How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

Q89. What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

Q90. Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

• Good Internal link structure
• Generation of dynamic title and description
• Dynamic XML sitemap generation

Q91. What if your website is banned by the search engines for black hat practices?

If your website is banned by the search engines for black hat practices, you can apply for re-inclusion after correcting your wrong doings.

Q92. What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Q93. Have you ever dealt with link penalties? How?

After identifying the link, try to remove them and disavow the one that can’t be deleted.
Dealing with link penalties includes the following steps:-
Find all the backlinks: This can be done with the help of Google Webmaster Tools.
Identify the bad backlinks: One of the best tools to identify bad backlinks is Monitor backlinks.
Request removal of the bad links: All the requests must be sent from the email address of the website. After that, you have to keep track of your requests and see who has opened your emails.
Disavow the ones that can’t be removed: Before you create a disavow report, it is important to remove all the backlinks. Add tags to all of the links you could not delete by using “disavow” tag.

Q94. To increase rankings, what things should not be performed to avoid a penalty?

A person can use Google Disavow tool to remove low quality and spammy links. After getting rid of all the bad quality links, you will create authentic and good quality links from white hat SEO techniques which are approved by Google Penguin and Panda like the link from social media, forum posting, article submission, guest posting, and blog commenting.

Q95. What are the common SEO mistakes while producing digital content?

People usually make the following common SEO mistakes while writing content on digital platforms:-
Using wrong words
Problems with redirection
Falling prey of SEO myths

Q96. Suppose a user gave us a negative feedback on our Facebook page, how would you handle that?

Positive feedbacks increase the motivation of the company and reflect the strengths of the company but tackling with negative feedbacks showcase the problem solving and online reputation management skills of the company. Acknowledging the negative feedback and going in details of the problem to find the root cause is the main motive. This will increase the retention of the existing customers and thereby, will help in customer satisfaction.

Q97. Definition of SEO Audit

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
You can identify problematic areas that need improvement to create an action plan while a good SEO audit keeps your website up-to-date with the latest developments in search marketing.

Q98. What is Google Analytics?

Launched in 2005 by Google, Google Analytics is one of the most empowering analytical tool in SEO, which helps the web masters to track and monitor the traffic on their websites.
It is a freemium web service, which means that it provides certain basic services free of charge while the premium services demand investment.
One of the advantages of using Google Analytics is that it can be integrated with other Google products such as Public Data Explorer, Google AdWords etc.

Q99. What is goal in Google analytics?

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. The goal is to make sure that users can review online campaigns by tracking page quality and conversions essentially to improve lead generation on their websites.
According to Google: Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business.

Q100. What is Google Webmaster Tools/Google Search Console?

It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR etc.

Q101. What is Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
This tool can be effectively used for the following purposes:
•Troubleshooting webpages to improve the performance in SEO.
•Submitting pages for indexing whenever the content is changed significantly.
•Finding out the pages affected by any malware attack.

Q102. What is CTR and how to boost it?

The click through rate is measured by dividing the number of times a link appears on a search engine results page by the number of times it is actually clicked on by a visitor.
A high organic CTR in Google or any search engine means you get more traffic.
The ways to boost CTR are:
•Write Better Headline and make it interesting
•Write outstanding meta description
•Put Your Main Keyword in Your Display URL

Q103. What is funnel in Google analytics?

A funnel is useful when you are looking to track the pages your visitors land on as well as the path that visitors use to land into the page. These are defined as funnels, as you’re setting up a pathway to track if the visitors walked the same pathway.
Funnels will restrict the amount of completed goals to only those who follow through the entire pathway.

Q104. What is referral traffic?

Referral traffic is Google’s way of reporting visits that came to your site from sources outside of its search engine.
For example, when someone clicks on a hyperlink to go to a new page on a different website, Google Analytics tracks the click as a referral visit to the second site.

Q105. What is content marketing?

Content marketing is an approach focused on creating and distributing valuable and meaningful content to attract and retain a fixed audience and, ultimately, to drive profitable customer actions.

Q106. What are crawl stats?

The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.
Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.

Q107. What is RankBrain in SEO?

Launched by Google on 26th October 2015, RankBrain accounts for an Artificial Intelligence (AI) system which provides aid to Google to process its search queries through algorithm-learning program.
The uniqueness of this machine-learning technology lies in its effective management of search queries that are new to the Google search engine.
By converting the search language into vectors (mathematical codes), this AI system can conjecture what the users are trying to convey by exploring already recorded search phrases of similar meaning and filter search results accordingly without any manual help.

Q108. What is PPC?

PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.

Q109. What is Search Engine Submission?

Search engine submission refers to a specific activity of the web masters in which a website is directly submitted to the search engine so that its online recognition and visibility is increased.
In other words, it is one way of informing the search engines about the existence of any website, which is then indexed by the search engines and reflected on the SERP page.
This is also performed by the web developers and the SEO experts so that the search engines reflect the most recent content of the website.
Is search engine submission necessary?
The simple answer is: NO.
You don’t need to submit your website to search engines.
The majority of search engines nowadays (Google, Bing and Yahoo) crawl and index pages by following links.

Q110. What is Directory Submission?

Directory submission in SEO relates to the listing of any web address or site with the relevant details over various web directories under a specific category.
Directory submission performs the same function as phone directory and increases the popularity of websites with greater online exposure. Directory submission can be both free of cost and paid.
Note: Over the last few years, directories have changed – they are no longer good for getting thousands of links to your site so you can game Google. Today, directories are valuable when used carefully.

Q111. What is Article submission?

Article submission is considered a part of Off Page SEO optimization. Article submission, which involves the presentation of articles to online article directories like EzineArticles, GoArticles, ArticleTrader etc. with proper anchor text for link building, is performed for the promotion of any website.
Even though it enjoyed wide popularity as one of the very effective SEO techniques, article directories lost its charm with Matt Cutts, Google’s webspam team head, issuing a warning against its usage in 2014.

Q112. What is Press Release submission?

Press release submission involves writing press releases and submitting them to effective and popular PR sites for building incoming links to any specific website.
Online press-releases remain in the database forever, which means that they could be used anytime by anyone in need. It also enhances the online visibility of websites in the future.

Q113. What are Classified ads?

A classified ad is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread.

Q114. What is Forum Posting?

Forum posting is the act of engaging, interacting, and writing on a forum thread by leaving a simple response to the thread or to a particular post by a user on the same thread. Posting on popular forums is a powerful method of engaging and interacting with new users, while driving prospective clients to your website or business.
Example: FileZilla Forums, WebmasterWorld…

Q115. What is a Business directory?

A business directory is a website or printed listing of information which lists all businesses within some category. Businesses can be categorized by business, location, activity, or size.
Business may be compiled either manually or through an automated online search software.

Q116. What is Social Bookmarking?

Social bookmarking is a way for people to store, organize, search, and manage “bookmarks” of the web pages. Users can save these links to the web pages that they like or want to share, using a social bookmarking site to store these links.
These bookmarks are usually public, and can be viewed by other members of the site where they are stored.

Q117. What is Social Networking?

Social networking is the practice of expanding the number of one’s business and/or social contacts by making connections through individuals, often through social media sites such as Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+.

Q118. What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.
RSS feeds also benefit users who want to receive timely updates from their favorite websites or to aggregate data from many sites.

Q119. What is Guest posting?

Guest posting is the process of creating content and publishing it on another person’s website. Guest posting blogs allow to show author bio (writer) at the top or bottom of an guest post.
Following is an example of guest posting Author bio:

Q120. What is Blog commenting?

Blog commenting is a popular online marketing strategy of leaving thoughtful comments on a blog post, where an individual or a business should be able to gain online presence.
Blog comments can establish an individual or a business as a thought leader in a particular industry, which may lead to new business opportunities and also a link building tactic, since the comment links back to the page that was submitted in the “Website” field.

Q121. Popular SEO Blogs to follow

Search Engine Land, Search Engine Journal, Search Engine Watch, Content Marketing Institute, Moz, KISSmetrics, HubSpot etc.

Q122. What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
In addition to providing the information for your Local Search listing, the Google My Business page connects you to your Google+ Page, Google Analytics, and Adwords Express.
Its uses includes:
•Updating business information
•Adding photos of your business
•Connecting directly with customers
•Monitoring and responding to Google reviews
•Managing information

Q123. What is Google Search Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
Google’s algorithm does the work for you by searching out Web pages that contain the keywords you used to search, then assigning a rank to each page based on several factors, including how many times the keywords appear on the page, quality of the page etc.
Google uses numerous other criteria that change periodically to deliver more relevant results.

Q124. What are the latest updates in Google search algorithm?

Google often updates its algorithm, so be prepared by keeping up-to-date

Q125. What is Google Pigeon Update?

Google Pigeon is the code name given to one of Google’s local search algorithm updates released on July 24, 2014.
It aimed to increase the ranking of local listing in a search which also affects the search results shown in Google Maps along with the regular Google search results.

Q126. What is Google Panda?

Google Panda was a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
Google Panda was created to target sites that publish low quality content and penalize them if possible. Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and many more.

Q127. What is Google Penguin? What is the Penguin update?

Google launched the Penguin Update in April 2012 to better identify and regulate websites that were considered spammy or overly-optimized.
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO. On the other hand, this algorithm rewarded the sites that used white-hat SEO and that were of high quality in a generic sense.
Penguin is the code name for Google algorithm. Its main target is to decrease the ranking of that website that are violating the Google Webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and stuffing.
First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

Q128. What is Google Hummingbird?

Google Hummingbird is a search algorithm used by Google from August 30, 2013. It was designed to embody the special characteristics of speed and precision.
One of the significant advantages of Hummingbird is that Google was able to refresh not just their index but their search engine as well. However, they also retained important elements such as the search algorithms they previously created.

Q129. What is Mobilegeddon?

Mobilegeddon is a name given by webmasters and web-developers to Google’s algorithm update of April 21, 2015.
The main effect of this update is to give priority to the web sites that display well on smartphones and other mobile devices.
Individual pages can be tested for “mobile-friendliness” using the Mobile-Friendly Test tool by Google.

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