The Mahindra Thar ROXX: Redefining SUV Excellence
The Mahindra Thar ROXX: Redefining SUV Excellence

The Mahindra Thar ROXX: Redefining SUV Excellence

Mahindra & Mahindra Ltd. has launched the all-new Thar ROXX, a 5-door SUV that promises to set new benchmarks in the automotive industry. With its distinctive silhouette, powerful performance, and luxurious features, the Thar ROXX is designed to turn heads and conquer every terrain.

A Design That Commands Attention

The Thar ROXX features a timeless design with a long hood and short  overhangs, providing exceptional approach and departure angles. Its bold front grille, Bi-LED projector headlamps, and C-shaped DRLs ensure superior visibility. Available in seven striking colors, the Thar ROXX’s majestic on-road presence makes it ‘THE’ SUV.

Performance and Safety Redefined

Built on Mahindra’s all-new M_GLYDE platform, the Thar ROXX offers a refined ride with precise handling. It features dynamic engine options, including the G20 TGDI mStallion and D22 mHawk, delivering best-in-class torque. Safety is paramount, with 35+ standard safety features, Level 2 ADAS, and a comprehensive ESP package, meeting the highest B-CAP  safety rating.

Luxurious Interiors and Cutting-Edge Technology

The Thar ROXX offers best-in-class cabin roominess, a 2850 mm  wheelbase, and a versatile boot space of 644 liters. The luxurious interior features an ivory ambiance, leatherette trims, and soft-touch materials. The expansive Panoramic Skyroof™ enhances the sense of space, while the Harman Kardon 9-speaker system with QuantumLogic ensures an exceptional audio experience. Twin HD screens and Adrenox connectivity keep you connected and entertained on every journey.

Ready for Adventure

The Thar ROXX is built to conquer tough terrains with India’s first Crawl Smart Assist and IntelliTurn. It features Gen II Adventure statistics display, Compass, Roll & Pitch Altimeter, and Drive modes (Zip & Zoom), making it a true off-road legend.

Key Features of Mahindra Thar ROXX:

Design and Exterior:

● Distinctive Silhouette: A long hood, upright cabin, and short overhangs for exceptional approach and departure angles.

● Majestic Presence: Angular wheel arches, rugged cladding, and R19  alloy wheels with 255/60 All Terrain tyres.

● Advanced Lighting: Bold front grille, Bi-LED projector headlamps, C-shaped DRLs, and LED tail lamps.

● Rugged Practicality: Signature side-hinged split rear tailgate with an externally mounted spare wheel.

Interior and Comfort:

● Luxurious Ambiance: Ivory interior with leatherette trims, soft-touch materials, leather-wrapped dashboard, and ambient footwell lighting.

● Spacious Cabin: Best-in-class roominess, 2850 mm wheelbase, and versatile boot space of 644 litres.

● Comfortable Seating: Ventilated and powered front seats with premium leatherette upholstery.

Advanced Technology: 

Twin HD screens: Twin 26.03 cm HD screens for infotainment and digital cluster, Harman Kardon 9-speaker system, and Adrenox connectivity with 80+ features.World-class NVH (Noise, Vibration, and Harshness) for a quieter, more comfortable ride.

Safety and Security: 

Over 35 standard safety features, Level 2 ADAS, comprehensive ESP  package, and highest B-NCAP safety rating.

Performance and Power:

● Dynamic Engines: G20 TGDI mStallion and D22 mHawk engines with 380 Nm and 370 Nm torque respectively.

● Versatile Transmission: 6-speed manual and 6-speed AISIN torque converter automatic options.

● Refined Ride: Mahindra’s All-New M_GLYDE Platform, WATT’s Link suspension, advanced shock absorbers, and Hydraulic Rebound Stopper (HRS) for a smooth ride.

The Mahindra Thar ROXX comes in seven striking color options, each designed to turn heads and make a statement:

Deep Forest
● Everest White
● Tango Red
● Battleship Grey
● Nebula Blue
● Burnt Sienna
● Stealth Black

Bookings for the Thar ROXX open on October 3, 2024, with test drives  starting from September 14, 2024. Deliveries will commence this Dussehra, ensuring you can experience this revolutionary SUV soon.

Join the revolution and learn more about the Thar ROXX at Mahindra  Thar ROXX.

Experience the blend of luxury, performance, and adventure with the  Mahindra Thar ROXX.