An Insight Into the MVNOs and the Kind of Services They Provide

Nowadays, Mobile Virtual Network Operators (MNVOs) is gaining a lot of popularity. In the telecom sector, MVNOs are offering advanced telecom services and operations by adjusting their rate and charges in real-time. MVNO- Mobile Virtual Network Operator is an organization that delivers mobile phone services. However, it utilizes the infrastructure of a mobile network operator (MNO) to provide the services. As the services are run over an MNO infrastructure, MVNOs have the least involvement in handling network and business report systems.

In simple words, an MVNO is a reseller of mobile phone products and services from an actual operator, under a different brand. An MVNO purchases the services in bulk from a well-known operator and alters the brand name as per their requirement and sells those products and services as an operator. MVNOs will have complete control over the marketing, branding, SIM card, billing, customer care, and everything related to the products and services that they are offering. Moreover, they generally use MVNO billing solutions to charge their customers for service usage.

The key benefit of partnership among MNOs and MVNOs is that the MNOs are largely focused on customer acquisition and retention. They find MVNOs the best source or partners to enhance their radio network and coverage. By allowing MVNOs to tackle particular niches, Mobile Network Operators can increase their customer base while focusing on their core business.

Kinds of Plans or Services Offered by MVNOs That Makes Them Popular Among Various Customer Groups

There are several success factors that are raising the popularity of MVNOs. They usually provide their services by targeting different groups of customers. Below mentioned are some of the key services offered by MVNOs, have a look:

• Economical Plans: Many companies provide economical plans which generally include simple voice and SMS services along with limited data and reasonably priced devices. The reason behind offering this plan is that there are several customers who are more price-cautious and want basic services. MVNOs can target this segment of customers with a limited market budget. Moreover, they use traditional sales channels like physical stores to promote their plan.
   
• Specific Content and Applications: In this kind of service, MVNOS are mainly focused on offering exclusive content like video games, music, sports content bundled with mobile plans or devices to their customers who are very much active or interested in digital channels or some particular content. By providing particular content or application that is not available from other service providers, MVNOs can easily target customers who are interested in their offerings or plans.
   
• All-In-One Services: Many MVNOs provide all-in-one services that are inclusive of mobile services along with fixed Internet or pay-TV. It means the service provides offer a variety of services to their customers and charges them one combined bill for all the services that they have used. As customers need not contact different service providers for various services as they can get all from a single service provider, it enhances the customer satisfaction level.

• Segment-Focused Services: There are many MVNOs that are focused on serving a particular segment of customers like youth, ex-pats, migrants, business owners, and others.

• Retail Services: In such a type of service, MVNOs with a retail background are focused mainly on retail customers who are already a part of the retail network. To promote their offerings; MVNOs rely on strong distribution channels. Moreover, the marketing efforts are usually limited to in-store activities.

• Integrated Services: Many MVNOs also prefer service differentiation, which means they integrate their telecom products and services with financial services, loyalty programs, or any other services related to a company’s assets and resources. This strategy assists MVNOs in creating an automatic control system network with group-level cooperation while offering customers an exceptional plan.

In today's market, where competition is fierce, MVNOs face numerous challenges. In order to provide the best customer service experience in today’s fast-changing environment, service providers must be flexible enough to adapt to any new changes. They must be able to deploy new services, incorporate different monetization strategies and integrate with other applications to survive in today’s competitive marketplace. MVNO Billing Software can be of great help for the MVNOs as this solution can help operators achieve all their goals and scale while reducing operational costs.

Features of MVNO Software Solution

When it comes to the features that users must look for, it is important to see that the features should include real-time billing. This helps users to determine and control their usage and expenditures in real-time. Some of the key features of MVNO Software solution include:

• Flawless integration

• Prepaid and Postpaid billing

• Easy to use interface

• Increased Scalability

• IVR (Interactive Voice Response)

• SIM Card management

• Voicemail

• Multi-language and multi-currency

• Mobile Number Portability

• Service management

• Flexible deployment

• Core mobile network

One key benefit of choosing an MVNO solution is the flexibility factor. The providers usually offer plans that are customizable to meet the specific requirements of the users. If you are looking for an advanced MVNO software solution make sure to select professional VoIP service providers who are able to customize the solution based on your business’s key requirements.