TECHNIQUES TO INCREASE TRAFFIC ON YOUR WEBSITE
Your website is an essential showcase and an essential communication tool for the success of your brand. Just as traffic affects the performance of an actual store or even a physical address, traffic to your website affects your visibility and reputation. Here are 5 points to improve to increase traffic on your website.
1. NATURAL REFERENCING
Natural referencing works and maintains regularly on your website. Instinctively, when looking after your SEO, you think about writing content, which is legitimate. Now, Google only pays attention to the number of words. In addition to writing original content and naming your media using alternative tags, you must now pay attention to the speed of page loading and the user experience. In a recent article, we explain how to avoid errors and improve your SEO services.
2. PAID REFERENCING
In addition to natural referencing, you can use paid referencing to occupy the top positions of Google results according to predefined keywords. It is a very effective solution for immediate results. For example, this can be interesting for open doors or the promotion of a promotion.
3. SOCIAL MEDIA
Like your website, your presence on social networks is essential. In most cases, this is the core of your interactions with your customers. In this context, you can take care of them, interact and build loyalty. Then, to improve traffic to your site, you can also share articles, photos of your products, services or offers and events. By adopting this strategy, you multiply the entry points to your site, therefore the chances that a user will find you. In addition, Google favours websites with multiple inbound links. To reach a maximum of people on these social platforms, you can use paid advertisements. Thanks to their performance, you will be able to target a specific type of person. In a previous article, we tell you which social media is best suited to your campaign.
4. CONTENT STRATEGY
The content strategy must be taken care of in order to find the right words so that your target easily finds you on the web. To do this, you need to follow the way your customers behave and try to put themselves in their shoes to determine which keywords they are going to search for . This is how you are in the right place at the right time.
5. TECHNICAL STRUCTURE
Optimize the technical structure of your website to promote rapid page loading. This matters for SEO but also for use. Monitor the weight of your media, avoid overloading your CMS with plugins, set up a cache system . You will probably have to go to a technical team to optimize the resources of your website.
6. EVALUATION AND STATISTICS
There are many tools to assess the traffic to your website. The most complete being Google Analytics, it allows you to collect abundant statistics on each page of your site. Thanks to these results, you can find the best pressure points to improve your site.
