How to Design an Email Marketing Strategy That Actually Works?

If you own a business or you work for a business, you might have noticed that email marketing has a much better ROI as compared to  other  methods. For almost a few years now, most brands have reduced  their emphasis on email marketing because they think it is an old method  of bringing leads. However, studies show that for every 1 dollar you spend on email marketing, you will get more than 36 dollars in return. For  someone who is already struggling with budget or owns a small business, this is a very good ROI.

However, most people report that their email marketing strategy is not working or has failed to meet their expectations. If you are also facing the same issue or you have just landed a job where you have a build an email strategy, you need to keep reading. Within this post we will not  just  mention some of the effective ways to design a personalized email  marketing strategy, we will also list down some ways you can save money on all the paid tools and still get good results.

To start the email marketing strategy, you need a good laptop and a  reliable internet service like Optimum which also offers24/7 Optimum customer service. Both these things are important because you will be sending bulk emails with good infographics and good quality pictures and only a good internet will be able to make this possible without any hurdle.

How to Build an Email Marketing Strategy for Your Brand?
Know Your Competition

There is no one-shoe-fit strategy for email marketing. Your brand goal, its persona, and its language play a very important role. While analyzing your competition in the market, also plan out the simple things that will make your email strategy stand out from the rest.

For instance, using color schemes, trends, infographics or videos will help you improve customer engagement.

Read Before Writing
Before you start working on your email campaign, you should subscribe to other brands within your niche. You will be able to evaluate their email marketing strategies and this will help you build a slide  blueprint.  Eventually, this blueprint will help you improve your email writing skills.

Before subscribing, you should filter out the big brands and some small brands within your niche and then read their email campaigns. 

Avoid Repeating Subject Line

The subject line is one of the most important things for any email campaign. If your subject line is not good enough, you can forget about the conversion regardless of the amount of value you offer.

A subject line with a trending topic or a joke reference is more likely to bring maximum ROI. 

Filter Your List

Your contact list says a lot about the ROI of your strategy. Most people have a very lengthy email list, which includes email IDs of customers who have a low response rate. To ensure that your ROI improves over time, try to divide the email list and then run the campaign based on your interests.

For instance, if you have demographics or age, try to optimize the list and email based on these details.

Work On Your CTA
A good CTA will bring you much better results. While most people add CTA at the top, others like to add it at the bottom. However, as an expert, you can add two variations of the same CTA and place them on top and bottom.

For instance, add a phrase with a hyperlink at the beginning and then add a button for CTA at the end.

Email Marketing Tips That Only Professionals Know
Content Personalization
Content personalization will help you communicate your brand language and its persona better. While most people like to copy what works for others, your goal should be to stand out and impress your customers.

Optimize Subject and Pretext

Subject and pretext is the only thing that is visible to your customers even before they open the email.When writing the email, try to work on the  subject and invest your time. With the right subject line, you will be able to get more attention and have a high rate of email engagement. 

Highlight the Benefits and Value
Your email should highlight the pain points of the customer and how your brand can resolve this. When most brands highlight their features, it only affects the readers and has a repulsive effect.

Don’t Hold Your Audience
Your audience should feel like they are in full control. By the end of every email ask for their opinion and if they want, let them unsubscribe. When brands try to make unsubscribing difficult, most customers add them to a block list, which eliminates all kinds of communication.

Know Your Frequency
The frequency of the email is very important. You have to walk a very thin line between getting annoying and completely losing the attention of your customers. A good frequency of two emails per month but some brands also go for one email per week. 

Automate Your Emails
Automation will save you a lot of time and money. Most of the automation tools are simple, easy to use, and free, so you do not have to worry about launching your email on time. Just a few clicks and some time and date setting will be enough to start your campaign. 

Bottom Line
To sum it all up, it all comes down to the simple details that most people neglect. The above-mentioned tips are some of the most effective ways you can optimize your email campaign and ensure that it gets the attention of your audience.