What is the Future of Digital Marketing?
Digital Marketing
In recent experience, a very common struggle is where to begin drawing up your digital marketing strategy. Often, people feel there's a need for a gargantuan report but think that lean, single-page planning works best. Your strategy does not have to be a gargantuan report, indeed, a comprehensive plan can best be outlined on single-page of A4 with a timeline linking digital marketing tactics to SMART... That way you can digest it fast.
New Marketing Techniques
We are all following the digital revolution. The power of online video advertising, multi-channel webinars, social media, podcasting, instant sales, augmented reality, data-sharing, live webinars... All of these new marketing techniques are making a profound impact on businesses across the globe. But the impact of these 'ground breaking' methods is still in the very beginning stages.
Future of Digital Marketing
The future of digital marketing will be defined in many different ways. Some people define it as the future of mobile marketing, others as the future of mobile apps, others as the future of business content publishing. But one thing is for sure: the future of digital marketing will be defined by the way we interact with our computers. And this is starting to sound a lot like personal communication.
Categorized as Personal Communication
In fact, many of the messages you receive (whether it's an email a text message or a push message) could be considered personal communication. If you're using a digital platform for your advertising, then your messages will likely be categorized as personal communication. This may seem like a somewhat odd definition but consider the amount of digital information you receive every day. We receive news, product and service updates, photos, video clips, text and voice messages from all over the world. The potential here is truly staggering.
Digital Devices
What is the future of digital marketing then? What are some of the ways in which we are beginning to interact with each other through our digital devices? We already send email, we tweet, we blog, we use virtual assistants...and soon, all of this will be done through our phones. We'll no longer need a fax machine or a phone call to communicate with each other.
Marketing Strategy
The key then is to be able to think about your marketing strategy through a more immersive lens. One which is more similar to that of nature. This would involve thinking about how your target audience might be interacting with you. How will they be finding you?
How About Social Media?
Will your virtual assistant be helping you with direct response or will he be helping you with SEO? How about social media? What about mobile web? Will we soon be able to share videos, photos and other multimedia via our cell phones? Can we link our virtual assistant to our social media profiles so that they can share these with us?
Advertising Online
The answers to all of these questions really only lie ahead. As new technologies emerge, as new ways to advertise are created, and as more businesses realise the value of advertising online, the answers to what is the future of digital marketing will continue to evolve. No one knows where this is all going to lead, nor does it have any set direction. However, one thing is clear - digital marketing is here to stay.
Digital Marketing Agency
So where does a company go when they want someone to create a campaign for them? Most companies have a budget for their marketing. If the budget is small, then a digital marketing agency may be the best option for you. A digital marketing agency will usually have an in-house creative team who will be able to produce a number of highly interactive marketing pieces for your business. They will be able to help you gain exposure in the most effective way.
Best Digital Marketing Agency
If you have a bigger budget then this may not be the ideal solution for you. If you cannot afford to pay an advertising agency, then the best alternative for you may be to create your own digital marketing agency website. You will need to spend some time researching the best digital marketing agency that is available in your area. The best agencies will usually have a combined range of skills, knowledge and experience. These agencies can work together to help businesses take their online presence to the next level.
Search Engine Optimization
Your website will be the first thing that visitors to your site see. It is therefore crucial that it is search engine optimized. Search engine optimization (SEO) is a vital part of building a successful online reputation and following. If you do not carry out proper SEO, then you will find that your site will be bypassed by those searching for information on your particular niche. For this reason, it is essential that you work with a professional digital marketing agency who will work to increase your online traffic and make your brand more visible to potential customers.
